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About Baby Hero

About Baby Hero

Baby Hero is a boutique children's clothing brand founded by Mums who wanted to provide long-lasting clothes with chemical-free organic fabric whilst ensuring ethical practices were implemented throughout their company. Their products are made not only to protect the health of our children but also to protect our planet and help those less fortunate whilst ensuring the men and women who make their products are fairly treated. Baby Hero is a truly amazing company whose cozy and comfy product range is available in a variety of fun designs and are all made from Organic Cotton.

The Creation of Baby Hero

Baby Hero was launched in 2013 by Mums who were inspired by their own difficult birthing experiences and had the desire to create a company dedicated to making birth safer for mothers and babies in the developing world. Their own experiences provoked thoughts of how emotionally and physically difficult it must be for mothers in areas that don't have access to medical assistance. The thought of mothers questioning the survival of their babies and the distress that is endured by families and communities when babies and mothers don't survive led to the creation of Baby Hero and the Baby Hero Foundation.

The Baby Hero Foundation is a registered charity in Hong Kong and its mission is to fund effective and efficient solutions to maternal and infant health, primarily in developing regions.

Why we selected Baby Hero

In our quest to select a brand that met our strict criteria we needed one that not only has fantastic products but has also gone the extra mile when it comes to delivering Viva Tree's customers peace of mind. Baby Hero have gone that extra mile and made sure that all their products use Organic Cotton which has been certified by the world's most respected international certification bodies for organic textiles, The Global Organic Textile Standard (GOTS) as well as certified Fair Trade, the world-renowned standard that has been improving ethical practices right across supply chains for decades. In addition to these certifications they are committed to using the most ethical facilities, those that treat their workers with the respect they deserve and pay them accordingly as certified by Social Accountability International (SA-8000).

Listed below are some of the key areas that led us to select Baby Hero as one of our exclusive brand partners.

Baby Hero's' Commitment

In their mission to make the world a healthier, happier and safer place for future generations, every time you buy one of their products, you set in motion The Baby Hero Effect - Saving Babies' Lives, Protecting Our Planet and Ethically Supporting Farming Communities and Garment Workers through the combination of Fair Trade, GOTS organic cotton and Ethical Manufacturing.

Baby Hero uses GOTS Certified Organic Cotton

Baby Hero clothes are made from 100% pure, luxuriously-soft organic cotton.

Using organic cotton also has other major benefits:

  1. Reduces Waste -20% of global production waste comes from the textile and apparel sectors. Synthetic fabrics like polyester, spandex and nylon, can take hundreds of years to break down versus just weeks for organic cotton. Plus, when it degrades, it doesn’t release harmful chemicals into the soil or the sea.
  2. Respects Producers - Agriculture is the largest source of pollution in most countries. 2.4% of the world’s crop land is planted with cotton and yet conventional cotton accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Unsafe use of agricultural chemicals has severe health impacts on workers in the field.
  3. Keeps waters clean - Increased research is finding more evidence of microfibers from textiles in our water supply, rivers and seas which means they are not only poisoning our water, but also our food supply via the fish we consume.
  4. Long-living Clothes - Organic clothing lasts much longer than non-organic options because chemicals hasten the fraying process of clothes.
  5. Protect babies health – A baby’s skin is its biggest organ but at its thinnest and most porous in the newborn period. This makes them much more susceptible to absorbing the chemicals in their clothes. Organic cotton is hypoallergenic and is recommended by doctors for children with sensitive skin and skin conditions such as eczema.
  6. Organic clothing is much softer than synthetic or regular cotton fabric clothing because there are no chemicals used to harden the fibers.

Baby Hero only uses Fair-Trade Certified cotton

Baby Hero only uses Fair-Trade Certified cotton for its clothing. Fair Trade‘s stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming.

Baby Hero uses Ethical Manufacturing

Baby Hero only uses garment manufacturers who engage in the most socially accountable, ethical and empowering labor practices. Certified by Social Accountability International, Baby Hero’s manufacturer meets the highest standards in the following audited areas:

  1. Child Labor
  2. Forced or Compulsory Labor
  3. Health and Safety
  4. Freedom of Association and Right to Collective Bargaining
  5. Discrimination
  6. Disciplinary Practices
  7. Working Hours
  8. Remuneration
  9. Management System

Baby Hero helps save newborn lives

For every item that you buy, Baby Hero provides funding for life-saving medical kits for newborns in need in the poorest parts of the world. Viva Tree is proud to be a part of this great cause.

They help fund 'The Neonatal Survival Kit' which was developed by Grand Challenges Canada winner, Dr. Shaun Morris of Sick Kids Hospital in Toronto. Dr. Shaun Morris has dedicated his life to reducing infant mortality and this Kit is already saving lives in the regions it is being used.

The Neonatal Survival Kit is composed of simple, inexpensive, scalable yet effective items that help prevent infection in newborns and in times of illness, keep the infant warm until medical assistance can be provided. The areas that the Kit is used are usually rural and often don’t have any medical help available within a day’s walk.

The Neonatal Survival Kit is pivotal in ensuring a safe birth for both mothers and their babies.

What is in the kit?


1. Clean birth kit:


Comprised of 1 bar of soap, 1 clean plastic sheet, 1 sterilized razor blade, 1 string for the umbilical cord, 1 cord clamp, gloves, 1 maternity pad and set of pictorial instructions.

2. Chlorhexidine lotion:

an antiseptic to keep the umbilical stump clean and sterile

3. Sunflower emollient:

to maintain the integrity of baby’s skin to prevent infection and maintain body temperature

4. Mylar baby blanket:

to prevent heat loss

5. Thermospot stickers:

to monitor baby’s temperature

6. Click-to-heat warmer:

to keep infant warm